This course will sharpen your personal recruiting skills and help you build a broader, more effective recruiting program for your agency. 

We will show you the characteristics of successful recruiters and the persuasive, professional communication skills that they possess.  You will learn how to identify, encourage, and follow through with prospects while avoiding common mistakes that could damage your efforts. 

You will also learn ways to harness the media, the community, and other resources to enhance your recruiting program.  Specific information regarding the recruiting of women and other minority groups will be presented along with the inclusion of advocacy groups in your outreach efforts.

Topics include:

• Profile of an effective recruiter
• The importance of a successful agency recruiter
• The five deadly sins of recruiting
• Understanding how to develop persuasive communication
• Turning talk into action skills practical exercise
• Bringing the applicant in the door
• Developing professional selling skills
• Understanding the needs satisfaction sales process
• Stepping up to the plate
• Identifying resources to enhance recruiting
• Use of internal resources
• Media help in recruitment
• Community assistance in recruiting
• Creating a diverse workforce:  how to attract women and ethnic applicants
• Message from the chief and organizational culture
• Collaborating with advocacy groups